Supporting all phases of the channel lifecycle, from recruiting to onboarding to enablement; supporting the roll-out of new products to the channel; developing channel sales and marketing tools; managing partner portals; creating partner program documentation, channel newsletters and communications
Developing content marketing strategies; developing original content for a variety of mediums to support ongoing strategy execution
Defining content strategies and content governance plans; conducting content audits; creating guidelines for voice and style
Developing internal and external communications, thought leadership pieces, bylines and presentations on behalf of executives
Helping to define marketing organization structure and roles; designating roles and responsibilities; defining processes and systems that facilitate marketing team effectiveness
Providing ongoing editorial support for web sites, communications, newsletters, collateral, etc. to ensure consistency of messaging and voice, ensure accuracy and maintain high quality of materials
