Ongoing marketing strategy, content development, communications and partner portal services in support of Motorola’s worldwide channel network
Enabling a More Successful Channel for Motorola Solutions
DotContent supports Motorola Solutions’ channel marketing effort globally, driving a wide range of channel marketing initiatives. Working in close collaboration with Motorola’s channel marketing teams, we assist with marketing planning and strategy, messaging and positioning development, asset development (presentations, brochures, partner program materials, FAQs, etc.), communications (newsletters, eDMs, video scripts) and web development (partner portal and public partner pages).
Bringing Zebra’s New Partner Program to Market
Zebra made a major acquisition of Motorola Solutions’ Enterprise business. The task of integrating the two businesses has involved significant rebranding and repositioning activities—along with the launch of a new global integrated partner program. In addition to providing ongoing portal maintenance, collateral development and communications support, DotContent is working as an integrated part of Zebra’s channel marketing team on the development of new program materials, development of a new global partner portal, launch communications strategy and other program initiatives.