Services

Marketing Leadership

Strategy & Planning

Creating detailed marketing program strategy and launch plans, outlining objectives, tactics, timelines, deliverables and measurable goals

Executive Support

Helping marketing leaders execute on key programs and initiatives more effectively; assisting with communications, overseeing project execution or managing other agencies’ day-to-day activities to enable executives to focus on more strategic tasks; providing feedback on potential strategies and tactics

Embedded Team Member Support

Filling skill gaps; temporarily assuming responsibilities for unstaffed positions; expanding team capabilities at times of growth or in support of a specific project

Go-to-Market-Services

Positioning & Messaging

Developing positioning and messaging platforms for companies, products and services; conducting market positioning reviews

Communications

Developing multi-stage communications plans; developing content customized for various internal and external audiences; managing ongoing communications rollout timelines

Web Development, Content & Management

Building web site development strategies and business requirements for external sites, portals and internal sites; overseeing design process and implementation; developing site content; managing sites day-to-day

Collateral

Writing and editing marketing and sales tools, such as brochures, specification sheets, newsletters, white papers, email, documentation, FAQs, etc.; developing and executing collateral hierarchies; overseeing collateral design and production

Social Media

Creating online community sites; developing plans and processes for ongoing content generation and community participation; creating content to support social media marketing strategies

Marketing Specializations

Channel Marketing

Supporting all phases of the channel lifecycle, from recruiting to onboarding to enablement; supporting the roll-out of new products to the channel; developing channel sales and marketing tools; managing partner portals; creating partner program documentation, channel newsletters and communications

Content Marketing

Developing content marketing strategies; developing original content for a variety of mediums to support ongoing strategy execution

Content Strategy

Defining content strategies and content governance plans; conducting content audits; creating guidelines for voice and style

Executive Communications

Developing internal and external communications, thought leadership pieces, bylines and presentations on behalf of executives

Marketing Organization Strategy

Helping to define marketing organization structure and roles; designating roles and responsibilities; defining processes and systems that facilitate marketing team effectiveness

Editor-in-Chief-Services

Providing ongoing editorial support for web sites, communications, newsletters, collateral, etc. to ensure consistency of messaging and voice, ensure accuracy and maintain high quality of materials

DotContent’s marketing services help you extend your marketing competency and get to market more effectively.

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