Bob Greene has spent his career helping companies optimize their marketing. With comprehensive experience in marketing strategy, program development, interactive marketing, advertising, public relations and direct marketing, Bob helps clients develop integrated marketing strategies and programs that support key business and growth initiatives.
Before co-founding DotContent, Bob helped high-tech companies solve tough marketing challenges – from optimizing marketing operations to driving new product launches – as a managing associate at consulting firm Meridian Technology Marketing. At Meridian, he worked with start-ups and established companies to accelerate their marketing through strategy development, corporate and product positioning, and results-driven program implementation.
Bob previously led marketing communications and lead generation activities at Cognos Corp., where he also directed a $4.5 million international ad budget. Prior to Cognos, Bob directed all marketing activities for Schmid Brothers Inc., the second largest giftware developer and distributor in the U.S. Bob’s responsibilities included advertising, public relations, trade shows, collateral and catalog development.
With an in-depth marketing communications background in integrated marketing, web content, collateral development and public relations, Jen Brett specializes in helping DotContent clients succeed through persuasive, strategy-driven content and effective program implementation.
Before co-founding DotContent, Jen served as a senior associate at consulting firm Meridian Technology Marketing. At Meridian, she leveraged her skills in comprehensive marketing strategy development and thoughtful messaging to help high-tech companies reinvent themselves in the marketplace, create marketing programs that produced real results and overcome marketing challenges.
Previously, Jen was an account manager with Bridgeman Communications, a high-tech PR and marketing communications agency. While at Bridgeman, she managed marketing efforts for the commercialization arm of Arthur D. Little and drove media relations activities for clients including Texas Instruments, AMR Research, and consulting firm PRTM. She has also served as a public relations specialist for Boston University and an associate editor at a weekly newspaper.